First Rental Property

Hi Everyone,

Today I am going to talk about, How to increase your chances of success as a real estate investor.

Sounds cool, does it not?!

In reality, increasing your chances of success as a real estate investor is quite simple.

Is that a bold statement for me to make?

Perhaps.

However, I can confidently make that statement as I have observed some very successful real estate investors over the past 5 years and have been able to learn from their mistakes. In addition, I have made some mistakes of my own that I have been able to learn from.

Rather that providing your with an extensive list on the “things that you can do in order to be more successful as a real estate investor”, I am going to discuss one topic.  This topic, again, may seem quite basic, but then again, everything is quite basic at the end of the day.

Here we go…

The number one way that I believe that you can increase your chances of success as a real estate investor is by…

Explaning to people what you do.

Some of you might be thinking at this point…”Neil, are you serious?!  Is that it?”

Well yes my dear real estate investors, that is it.

Here is how I have come to this conclusion.

1) The most successful real estate investors explain to other people very well what it is that they do.

Over the past five plus years as a real estate investor, I have met and been associated with probably hundreds of real estate investors.  Some of the most successful, in terms of numbers of properties purchased, can explain clearly to people what it is that they do.

Many people have coined this as the ‘Elevator Speech’, which is esentially explaining to people in a few short sentences what it is that you do.

For example, my short elevator speech would be,

“Hi my name is Neil.  I am a professional real estate investor.  I purchase positive cash flow condo townhouses on the ‘Mountain’ in Hamilton, Ontario, Canada with joint venture partners.”

I don’t want to talk about the elevator speech here because I have noticed that the elevator speech is what trips up a lot of real estate investors who are just starting out.

These new investors worry so much about the perfect words to say when someone asks them about what they do.

I have witnessed and spoken to a number of real estate investors that stress out so much about this… the dreaded elevator speech.

Here is where I want to simplify things.

I am not an anti-elevator speech guy by any means.  However, what I do believe is important, especially for the new real estate investors is to…

CLEARLY explain to others what it is that you do.

Why is it important to CLEARLY explain to others what is is that you do?

If you are an experienced real estate investor reading this, you know that 99% of the time when you tell someone that you are a real estate investor, they think that you are a Realtor.

This is an understandable assumption on the part of the person that you are speaking to.  They have assumed that you a Realtor because you have not explained to them clearly what it is that you do.  (I know because I have been guilty of this many times!)

Sure at the beginning, they may ask you…”You are a real estate investor?  Does that mean that you are a Realtor?  This is your cue to jump in there and explain to them clearly the difference between a real estate investor and a realtor, and specifically what it is that you do.

Personally, I was not that good at explaining what I did when I first started investing.  I would give people a brief explanation and expect them to fully understand what it is that I did.

After I was getting so many confused looks when I told people what I did, I began to realize that I was not CLEARLY explaining myself.

This experience has served as a great lesson for me.  If there is one piece of advice that I can give those of you just starting out as a real estate investor, it is this…

Be very good at explaining to others what it is that you do.  Being good at this will open up doors for you down the road.

The more people that know what you are doing means, the more people who may one day wish to participate with you in some capacity with your real estate investing.

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Best Regards,

Neil.