Greetings Everybody,
There are many skills that new real estate investors have to pick up quickly as soon as they start investing in real estate.
I have talked about the importance of organization as one of these skills in a previous article.
Another very important skill that a new real estate investor has to become good at fast is Marketing.
A real estate investor will have to market in the following ways:
1) Market the property as a rental to prospective tenants
2) Market the features of the property to prospective tenants
3) Market the property again in the event that the property goes vacant
4) Market the property for sale to prospective buyers, once the investor is looking to sell the property
In point number 4 above, the real estate investor may use the service of a Real Estate Agent in order to sell the property. However, the real estate investor needs to understand the fundamentals of how a property is marketed for sale. By knowing the fundamentals of how a property is sold, the investor will be able to determine if their Real Estate Agent is doing an adequate job or not.
Viral Marketing has increased dramatically with the birth of social media.
Real Estate Investors use social media platforms such as Facebook and Twitter in order to market their properties for rent or for sale.
If these advertisements go ‘viral’, this is great for the real estate investor as a tremendous amount of people will view the particular advertisement.
At the bottom of this article, I have included a video that had gone viral over the Internet. It was a commercial that was created by Old Spice that I first saw on Chris Davies’ Blog.
Watch this video and write a comment in the section below. Why do you think this video was so popular? Why do you think so many people liked the video? Why would people be willing to ‘share’ this video versus the thousands upon thousands of other videos out there?
Here is the video: (don’t forget to leave a comment) 🙂
[youtube]http://www.youtube.com/watch?v=owGykVbfgUE[/youtube]
Interesting post!
In my opinion, this video is a good example of viral behaviour because its originality and the feeling of what is about to happend next. I saw it with no sound, just paying attention on images, and it make me smile every time the guy appears in a new situation. So, I would recomend this video to my friends in order to make theme smile –> viral
Hi New Homes,
Thanks for your comment! You raise a good point. This video does make you smile because it is just so funny. Maybe that is the key ingredient? The smile. 🙂 Thanks for stopping by!
Hey Neil,
I would actually add a few more things a real estate investor needs to use marketing for:
1. Find partners
2. Find lenders
Marketing is the most critical skill a real estate investor can acquire I believe. When it comes down to it, you’re ability to sell yourself, your deals and your property are the most important things you’ll do.
Oh and when I say sell yourself …. I am not talking on a street corner I mean convincing others that you are a good landlord, a good investor to partner with or a good person to lend money to. 😉
Hey Julie,
Good points. We totally market ourselves to lenders and partners. I agree with you when you say that we market ourselves to our tenants as well. We market ourselves to them and show them that we are good, proactive owners/landlords.
Great points! 😉
That commercial still makes me laugh. Classic.
It is great! There are some other, really good commercials done by Old Spice. They are all very short, and probably all under one minute long. You can find them on YouTube.